It’s not just about colors and shapes, it’s about transmitting sensations

Knowing how to correctly use color and know his theory is a very important part when we talk about design and it can also be one of the most difficult to apply, a good choice of colors will help us to transmit the right message.

To properly understand the theory of color, first let’s go to the basics.

Why should we learn to correctly implement color?

Knowing how to correctly use color and know his theory is a very important part when we talk about design and it can also be one of the most difficult to apply, a good choice of colors will help us to transmit the right message.

Do you know how we perceive color?


Colors are the sensation, the result of the brain’s interpretation of the rays of light reflected by an object. Objects can absorb some wavelengths and reflect others, those that reflect are those that we can perceive.
In the case of white, it reflects all wavelengths and black absorbs them all.

Color combinations

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Complementary

They are those that are opposite each other in the chromatic circle.
Ideal to create a strong impact, they reinforce each other, making one produce greater contrast with respect to the other.

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Adjacent

It takes as a base a color, and those that are on both sides of its complement; The trio of colors can be used or only two of them.

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Analogs

They are those that are located on both sides of the base color that we choose. They have a uniform graduation which generates a good harmony between them.

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Triads

They are equidistant (at the same distance) from the center and between them. It could be said that to find these colors an imaginary equilateral triangle is drawn in the center of the circle.

Carolina García Torres

Carolina García Torres

Designer specialized in the user experience (UX) is what a person feels when using a product, service or system and user interface design (UI) that allows the interaction of a user with a computer system.

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